Swayatt Drishtigochar

IIT Madras – Pravartak

Swayatt Drishtigochar, a startup founded by three ambitious professionals who transitioned from their careers to embrace entrepreneurship, began their journey with a notable victory at a hackathon in 2021. This initial success fueled their drive to revolutionize maintenance practices through cutting-edge, data-driven technology. The startup’s mission is to transform how manufacturing plants manage machine upkeep by offering an integrated solution that combines hardware and software for real-time monitoring of industrial machinery. Their technology aims to predict potential breakdowns, enhance safety, and optimize operational efficiency, addressing a critical industry challenge—mitigating the $1.5 trillion annual losses caused by unforeseen machine stoppages.

Initially, Swayatt Drishtigochar envisioned their solution as universally applicable, believing that every plant with machinery would benefit from their technology. However, their participation in GDC’s I-NCUBATE Program marked a pivotal moment in their journey. The startup faced challenges with a product-centric mindset and struggled to identify their precise customer base. GDC’s mentors and instructors provided essential guidance, helping them shift from a broad market approach to a more focused strategy. This mentorship allowed Swayatt Drishtigochar to refine their market understanding and pinpoint automotive sector MSMEs as their primary early adopters. Insights gained from extensive customer interviews and secondary research revealed that these manufacturers faced significant losses due to machine downtime and were eager for solutions that offered increased reliability and operational efficiency. Additionally, the program highlighted potential opportunities in the food processing and pharmaceutical industries. Their commitment to refining their strategic approach and exploring new market opportunities underscores their dedication to enhancing industrial machine maintenance.

From their early success in the hackathon to their ongoing progress with GDC’s support, Swayatt Drishtigochar exemplifies how targeted mentorship and strategic adjustments can propel a startup towards achieving its mission.