AI Saga
M.S. Ramaiah Institute of Technology, Bengaluru
AI Saga, a team from M.S. Ramaiah Institute of Technology, embarked on a transformative journey through GDC’s I-NCUBATE Program with the ambitious vision of revolutionizing data annotation. They identified a significant market gap: existing tools were both fragmented and costly, while manual annotation processes were time-consuming and expensive. To address these issues, AI Saga developed a semi-automated annotation platform designed to streamline data handling using AI-powered automation. This innovative platform offered a cost-effective solution with faster annotation capabilities, pre-built model deployment features, and a comprehensive approach to managing data.
Initially, AI Saga targeted large corporations such as Philips and Siemens. However, through in-depth customer interviews conducted as part of the I-NCUBATE Program, the team realized that their initial approach overlooked crucial market nuances and the specific needs of large corporates. These insights revealed that their tool was not fully aligned with the requirements of these big companies and highlighted the need for a more focused strategy.
With guidance from GDC mentors and informed by iterative feedback from customer interviews, AI Saga recalibrated its strategy. They shifted their focus toward startups with significant data needs and revenues between 50-100 crores. This strategic pivot enabled the team to tailor their product to address the unique challenges faced by CEOs and CTOs in these growing companies, providing solutions more aligned with their specific needs.
This shift in strategy was a defining moment for AI Saga. By realigning their product development and marketing strategies with the genuine needs of their target segment, they positioned themselves for future success. The team is now concentrating on further validating their findings, refining their tool to meet precise customer requirements, and preparing for a significant impact in the data annotation industry. Their journey underscores the value of adaptability and targeted support in transforming innovative ideas into successful market solutions.
