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Beyond Knowing: The Power of Questioning Our Assumptions

I was going through the feedback from our recent three-day workshop at Gopalakrishnan Deshpande Centre for Innovation and Entrepreneurship, IIT...

A Bad Solution Is Not Automatically a Good Startup Problem

I have noticed that researchers sometimes describe a problem by describing what is wrong with the existing solution.

Startup Customer Discovery: What Would Make You Change Your Mind?

Before a founder goes out to talk to customers, I sometimes ask a slightly uncomfortable question:

Startups: Your Biggest Competitor May Not Be Another Startup

One discussion that comes up quite regularly when I work with startup teams is about competition.

When a Startup Can Serve Every Industry, Where Should It Start?

There is one sentence that comes up surprisingly often when I work with researchers and technology startups.

Startups: Are You Discovering or Just Validating?

You can usually tell within the first few minutes of a customer interview what the founder is really trying to...