Pico Distribute

Amrita Vishwa Vidyapeetham

Team Pico Distribute from Amrita Vishwa Vidyapeetham were working on building a smart-city platform incorporating connected mobility, AI-based smart energy management and real time visualisation. The young and enthusiastic team joined the I-NCUBATE program, confident that they had a world-changing idea. In the first three weeks of customer interviews, the team were a bit crestfallen to discover that customers were neither interested in nor looking for a solution like theirs. The team persisted, doing more secondary research to understand their market and customer needs.

By the end of the program, the team recognized that there was no immediate or apparent customer need they could address. The team from Pico Distribute concluded that they could not develop a business based on their idea. They look forward to applying their learning and insights from I-NCUBATE in other entrepreneurial forays in the future.