The FedEx SMART – GDC I-NCUBATE Program is an intensive 8-week, cohort-based immersion designed to sharpen the strategic trajectory of high-potential Indian startups in the logistics and supply chain sectors. Bringing together the logistics and supply chain expertise of the IIT Madras-led FedEx SMART Center and the deep entrepreneurship-development capabilities of GDC IIT Madras, this program serves as a strategic navigational compass for founders of technology-driven solutions.
Rather than a traditional accelerator, this program is an enablement engine. It focuses on the critical “zero-to-one” phase: transforming how founders think about their market and their technology. Participants are guided through a rigorous process of identifying high-value customer segments, distilling core value propositions, and sizing market opportunities.
By stripping away assumptions and biases, the program empowers early-stage founders of startups at the pre-revenue or at-revenue stage, to de-risk their ventures and formulate robust business models. The ultimate goal is to provide founders with a definitive roadmap for achieving product-market fit, ensuring they are building solutions that the logistics and supply chain industry actually needs.





Innovation across these logistics and supply chain sectors directly addresses critical industry challenges such as inefficiency, lack of visibility, rising costs, and regulatory complexity. Digital commerce and Logistics technology (Logi-tech) innovations improve demand forecasting, fulfilment, tracking, and route optimisation, while cold-chain technologies ensure product integrity through real-time monitoring. Trust and security innovations reduce fraud and compliance risks, and cross-border enablement platforms streamline documentation and customs processes, accelerating global trade.
At the same time, advancements in sustainability, worker wellness, infrastructure, and AI strengthen operational resilience. Carbon tracking and green logistics support ESG goals, workforce safety technologies enhance productivity and reduce risk, and AI-driven analytics enable smarter forecasting, inventory optimisation, and decision-making. Together, these innovations transform the supply chain and logistics functions into a more efficient, intelligent, and sustainable ecosystem.
Each participant of the selected startup should expect to commit to devote about 50% of your time (on a continuous basis) during the 8- week program including in-person sessions at IIT Madras and virtual sessions as per schedule. This is critical to ensuring the desired learning outcomes are obtained.
Each selected startup (including team members) who will be attending the program will be required to sign GDC’s Code of Conduct. This will be shared with selected startups at the beginning of the program.
For queries, contact the Program Manager, GDC at – 9790013112
If you have any specific queries/clarifications, please email Program Manager, GDC at surya@gdciitm.org
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