Team Meredio from IIIT Delhi came to GDC with an idea to build a super-app, a one-stop solution, to address various micro-needs of college students. Soon after attending the first few sessions, the team realised that they were attempting to address a wide array of problems. As a result, they were unable to clearly define their customer segment.
The team, hence, decided to focus on one segment – guidance for students wanting to pursue higher education abroad. The team plans to start with Masters’ applicants, who want to change their domain of study, as they believe this segment does not get enough informational support and lacks peer networks and mentors.