Team Gray Walk

Vellore Institute of Technology

Team Gray Walk from Vellore Institute of Technology assumed exercising was a boring activity, and that most people who worked out lost motivation sooner or later. They developed a Bluetooth-enabled Immersive Technology platform to gamify workouts, making them an interesting activity for those leading a sedentary lifestyle.  

After speaking to several fitness experts and potential consumers, the team learned that fitness enthusiasts had existing alternatives to keep them motivated. Instead, they figured, their innovation would have better application in the Virtual Reality (VR)-based gaming industry. The surprise revelation made the team reorient their focus to a thriving and competitive market. The team is now in the process of conducting fresh Customer Discovery interviews in this segment.